web academy online marketing and advertisement

Digital/Online Marketing and Advert Training

Today, brand owners look beyond serving their existing customers online. They aim to use their online presence to broaden their reach and customer base as well as carve a niche in the global market; to attract international attention and more business.

Making your mark in the international market multiplies the brands results and profit on a global scale.

The World Wide Web provides a platform to build an international brand. The brand owners of today know this and seek professionals who can help them achieve these feats.

Amongst other things, these professionals must be masters in internet marketing and advertising. Web Academy is a master at training people as well as the brand owners themselves.

We have all the answers and ensure that each student understands the rudiments, the complete international marketing standards, the pros and cons and the technicalities for getting international business deals from the comfort of a local office.

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Course Contents


  1. Overview of internet marketing
  2. International market knowledge
  3. Inbound marketing Vs. Outbound marketing

Fundamentals of Digital Marketing

  1. Website solution
  2. Keyword research
  3. Search Engine Optimization
  4. Social media
  5. Monetization
  6. Analysis

Search Engine Optimization Training

  1. Keyword discovery
    • Keyword research
    • Keyword analysis
    • Keyword development
  2. On-page/On-site SEO - Content
    • URL
    • Page titles
    • Meta tags
    • Headings
    • Page contents
    • XML Sitemap
  3. Off-page/Off-site SEO or Link building - Authority
    • Web 2.0 sites i.e Tumblr, Hubpages, Lifejournal etc.
    • Blog commenting
    • Forums & Discussion board
    • Web/Public directories
    • Social platforms e.g. YouTube
  4. Domain authority & Page authority
  5. Social signals
  6. CTR, Bounce rate, Conversion rate and so much more...

Social Media Marketing Training

  1. Content marketing
    • Corporate blogging with WordPress
    • Video marketing with YouTube
    • Image viral marketing with Pinterest
  2. Social networking
    • Facebook marketing
    • Google+
    • Twitter
    • LinkedIn
  3. Social bookmarking
    • Digg
    • Squidoo
    • Stumbleupon
    • Reddit
    • Delicious etc.

Internet Advert Training

  1. Google adwords
    • Search Networks Paid Ad
    • Display Network Paid Ad
    • YouTube ad
    • Campaign settings
    • Re-targeting Ad
  2. Facebook Campaign
    • Boost fan page posts
    • Promote Fan page
    • Website traffic etc.
    • Re-targeting Ad.
  3. Online Classified Ad
  4. Media buy
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Email Marketing Training

  1. Opt-in box
  2. Squeeze page
  3. Autoresponder
  4. Newsletter
  5. Solo ad etc.
  • Duration: See table below.
  • Certificate will be issued on completion of course
  • Cost: ₦35,000.
  • Centre Date & Time Duration
    Lagos (Weekdays)
    16, Yinusa Adeniji Street by Muslim Avenue off Toyin Street, Ikeja, Lagos.
    Call for date.

    (Mon. - Fri.)
    9:00am to 1:00pm
    2 weeks
    Register Now